Start With WHY: What’s Your “WHY”?
WHY do you do what you do?
When someone asks you what you do for a living, what’s your answer?
For most of us, it goes something like this:
“I’m a fitness coach, I train people to get into great shape, I make a diet plan for them, and help them achieve the lifestyle and life that they deserve.”
The problem with the above explanation is that this person started with WHAT they do, HOW they do it, and ended with WHY.
I was referred to a Ted Talk by Simon Sinek that drives this point home. I’m reading his book right now “Start With Why” and in this book he explains what separates uber-successful companies and politicians from companies that fail to gain a strong following of believers.
The common thread is that the innovators start with WHY they do instead of with WHAT they do.
Our beliefs are what tie us together. If we can attract people who believe the same ideas and dreams that we do, then our following can grow in this way.
A funny quote Simon said in his speech was that Martin Luther King didn’t say “I have a PLAN.” he started with “I have a DREAM.” It’s an ideal, a belief, a vision.
One of my current goals is to solve this question myself.
What is my WHY?
I encourage you, dear reader, to think about what your WHY is.
For example – Apple starts with their WHY instead of their WHAT. Instead of saying “We build super fast and top-of-the-line computers, we do this with the latest technology and all the best and greatest features, do you want to buy one?”
Apple starts with their WHY, their vision. They say something like “”In everything we do, we believe in challenging the status quo and thinking differently. We do this by making our products beautifully designed and simple to use. We just happen to make great computers. Do you want to buy one?”
Currently, I write in this blog because I challenge the idea that people are forced to accept to live a normal 9-5 routine, I believe that people can use clever tools and tricks online to live fruitfully, with a job-replacing income. I spend dollars and days of my life finding the most useful tactics for my readers. I want to empower people who think it can’t be done.
Not very poetic, but that’s my why.
What’s YOUR WHY?
P.S. – Here’s the “Start with WHY” Ted Talk: