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How to Cold E-Mail Successfully

Having fun with “cold” emails

I was recently browsing the r/startups subreddit and I found an article that was too good not to share. It mentioned tools that I’ve had a lot of experience with, and the tips are actionable and bite-sized. Bravo Dunja from Toggl! Coincidentally, Toggl is one of the tools I’ve used with success in the past – they even sent me some swag a while back.

The points in this article that I thought were most important were:

  • Make your e-mail short and simple.
  • Make it about THEM, and not YOU.
  • Follow up. (Follow ups get 30% higher response rates than initial e-mails!)

Check out the entire list of 10 tips here.

I’m also looking forward to checking out the ‘Muckrack‘ service for finding journalists to pitch to, as well as the author’s guide to pitching to PR for startups. Intriguing stuff!




Categories: Intermediate Tips, Marketing