Storytelling for your Small Business or Non-Profit with Alex Blumberg
Storytelling. It’s the buzz-word currently, as organizations from huge corporations to tiny startups realize that the sale is made in the connection to the user.
Storytelling is something that I am fascinated by, and it’s something that is nearly always on my mind, for the last couple of years. I’ve purchased various courses and books on the subject, and it seems in a way, similar to say, dating. There might be guidelines, suggestions, but the real magic happens when you get your hands dirty and find your own methods.
Alex Blumberg is my favorite radio-storyteller that I’ve come across. He’s worked for NPR on various wildly successful programs, and since then created a successful podcast startup, called ‘Gimlet Media’. If you’ve never heard his podcast Startup, I highly recommend that you check it out.
I had the good luck of attending a talk by Alex Blumberg in Brooklyn, NY recently, and I took some notes. I hope that they are helpful. This is mostly about radio interviews, but it can be applied more broadly to storytelling.