How a Mattress Startup went from 3 sales to $100,000/month in 3 months
I found this post online from a marketer/SEO who took a fledgling mattress startup, and applied some crafty advertising and targeted ads to the tune of helping explode the sales of the startup that he worked for.
Some of my favorite takeaways are that he targeted his competitor’s names in google adwords, and then had a landing page where he compared his product to theirs. This is genius, because he gets to ride their coattails, and when it comes to mattresses, there are a lot of unsure customers, that will obsess over comparisons. (I know, because I was in that spot a few years ago!)
I also liked his affiliate strategy of sending people with big enough audiences a free bed for a review. And I loved the part about not ignoring local PR. This was a great piece of learning, I hope you enjoy it as much as I did.
Here’s the content: